They are a daily part of our lives. Often, we reduce them to their function: they keep us warm, they cool us down, they make us comfortable, they bring out our confidence, they protect our bodies, and they emphasize our taste. Clothes are functional, but they are much more.
Books and books have been written on the symbolism of our clothes and their social roles. All of this is so important and deserves our attention. And yet, there’s even more.
Honouring the hidden
Everything you have ever worn bears the talents, handprints, and skills of those who made your clothes. Fabrics are a part of someone else’s life before they ever become a garment to wear. Clothes bear memories before we create our own wearing them. The threads that you can see when you take a close look, connect us to people, often across the globe.
Despite the dominance of such a fashion model, it was never the only option. The alternatives, both new and ages-old, existed all along. In recent years, they are getting stronger. The fashion revolution is already happening, and we can all play a part in it.
Meune is my contribution to this. It is an attempt to honour and advocate for everything that takes to make high-quality, sustainable upcycled clothes, as well as every person involved in making it. It is also a community of those who think deeply about fashion and are set to change it.
The story behind Meune
If you’ve been following me on Instagram (in that case, thank you, your support means a lot), you will know that Meune is, as any good story, long and bumpy. You might also know that, after growing up in a small village in Argentina and living in Buenos Aires, I decided to quit a corporate job and embark on a personal journey. This period in my life helped me understand the beauty, as well as the deep injustices in this world. Still, it took me falling in love and moving to Paris to find my true purpose.
Along the way, I learned about slow fashion, and it resonated with me so well. Slowing down in how we consume and make clothes today seems to me like an absolute necessity if we want to continue to enjoy fashion. I’m a strong believer that can indeed love fashion without scarifying people or the planet for it. After all, we have been doing this for many centuries. Realizing this, I firmly decided to help bring the wisdom and alternative ways back into fashion.
I will be bringing you the stories from the communities, how my clothes are made, and the innovation and knowledge behind them. Additionally, I want to use this space to open conversations about the meaning of fashion, ethics, and sustainability in the deepest sense. Since no individual has the answers to everything, I will be inviting others to contribute to the blog with their writing. After all, we need a diversity of voices in fashion!
Here’s how you can support Meune!
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