Denim is a versatile, durable, and beautiful material. However, when produced massively and irresponsibly, it becomes one of the most harmful materials. Meüne is here to reverse that and turn denim into the fabric for a change. Here’s how we source and process everything that goes into our clothes.

1. The Alpaca wool comes directly from the indigenous communities in Peru (Lampa, Puno). These families have been taking care of small free-ranging alpaca herds for more than 4 generations, as their main source of income. They treat their animals with love and respect, shearing the alpaca fleece by hand, using only scissors and hand combs. The same community does the washing, carding, spinning, plant- based dying, and weaving by hand. We visited these communities before starting the Meüne project and met the families. We chose to trade directly with them, paying them the price they give us.

2. Our premium denim fabric comes from Candiani factory, Italy. It is a family-owned mill, founded in 1938 in Milan. Today, this almost-a-century-old small business is a well-known supplier of sustainable denim, considered to be "the greenest mill in the blue world". The family who owns the business lives in a Nature Reserve (Parco Del Ticino) right outside of Milan, a place with some of the strictest environmental regulations in the world. This is the place where our denim is produced. They are also the experts when it comes to sourcing the raw material that goes into denim. To make our denim, they use 100% GOTS certified organic cotton, directly bought from certified farmers located in: Telangana, India. Apart from organic cotton, Candiani factory uses natural kitotex (as mordant) and indigo juice dying (a clean technology developed internally). This means that there are no plastic or synthetic fibres nor toxic chemicals in our clothes. The washing is also made in Italy, in a nearby laundry located in Piombino Dese using Ozone technology developed by Jeanología.