Meune - Who


South America, the Argentinean « Pampas », Patagonia, the Indigenous communities.


Nahir Sarsur, Founder and creator of Meune

Nahir was born in Argentina in 1989 in a small village called Carhué which in Mapuche (Mapudungun) means « Green Place ». It’s small village in the Pampa region, in the province of Buenos Aires.

Nature is central to the childhood and the very construction of Nahir, whose first name, maybe predestined, means « Calm River ». It’s a strange coincidence to have such a first name when you know that Carhué and its region are known for having six saline lakes, called « Encadenadas » (Chained). Nature is her playground : her childhood was divided between the « campo », the family’s rural property where horses and cows reign, and the skiing holidays in Patagonia or even weekends in Epecuén (salt that burns the skin), a ghost village next to her hometown, sunken, ravaged by the waters.

Nahir becomes aware from a very young age of the beauty, the power but also and above all the fragility of nature.

Forced to move to the capital, Buenos Aires, to pursue her higher studies in political science and international relations, Nahir discovers the ultra-consumerist excesses of her country, which is experiencing an unprecedented economic boom. She doesn’t recognize herself in this new social circle whose values and priorities are the antithesis of the education she received from her mother. This exceptional woman has always lived refusing to consume excessively: like a pioneer, she chose second-hand clothes for her three daughters, mainly from items shared between women in the family and friends.

After graduation and a short stint in a renowned investment bank, Nahir realized that she didn’t belong there and felt the need to travel and decided to leave for Europe alone. She spent a few months in Germany, then went to France and stayed in Paris, before going back to Argentina.

It was precisely at this time that Nahir felt the irrepressible need to reconnect with nature and with those who understand and know it best: the indigenous people of South America. She set off alone to discover the Atacama desert in Chili, the Lake Titicaca, the Colca Canyon and Machu Picchu in Peru. She met the indigenous communities of Northern Argentina (Quechuas, Aymaras, Kollas) and Peru (Incas, Quechuas and Aymaras).

Nahir became aware of the richness of their cultural heritage and their know-how, while appraising how much their life in community and respect for nature resonated with her. She understands that the meaning of her life is now related to the contribution to the preservation of the cultural and natural heritage of her country and of the indigenous people.

Nahir then returned to Paris, from where she wished to lead this mission. She creates Meune, « what binds me », in 2019.


Nahir Sarsur, Founder and creator of Meune