MEUNE

"Like. Comment. Follow. Subscribe. Hit the bell for notifications!" 

We've all heard this before. 

Now, imagine if every influencer "influenced" you to make the conscious choice to buy clothes  that actually helps the planet? 

No, I do not mean the "shirt that helps plant trees", "5% of proceeds go to charity", or the "one  shoe for one person in need". 

I mean clothes from companies that use environmentally conscious practices like using safe,  non-toxic dyes; conserving resources like water; using sustainable materials and manufacturing  practices; and taking social responsibility such as working toward being carbon neutral. 

Now: a few words I should define before moving forward. 

Slow fashion is a movement. It calls for fair wages, fair working conditions, sustainable fabrics  and materials, and transparency of resources. Some other attributes are small batch  manufacturing, B Corporation status, and minimal environmental impact through zero/low-waste  practices. 

Fast fashion does the opposite. According to the United Nations Environment Programme  (UNEP), fast fashion is responsible for 10% of global carbon emissions, with an expected  increase of 25% by 2025. 

If you have been influenced by someone on Instagram to buy that trendy leather jacket or the  latest trend from a fast fashion brand, I understand you. I have too. Social media has a great  amount of power toward making change, spreading awareness, and inspiring and executing  action. And social media can be used for good - starting with slow fashion. 

Here's how social media and slow fashion can work together: 

1. Apply influence to slow fashion brands 

Consider how influential it is for an influencer to tell their followers a brand is good, or they  must try this product. Think about the enormous impact it would have if they exclusively  recommended brands that are slow fashion. The recommendation would bring awareness to  brands that practice values that matter to followers/subscribers. Influencers can show being 

environmentally conscious and supporting slow fashion doesn't always have to look aesthetically  pleasing, but it can inspire and influence everyone to consider who they are supporting with their  dollars. Not only would more people be inspired to make conscious choices toward the brands  they support and help the environment, but it can also look cool too. 

2. Supporting small (and growing) businesses 

The number of purchases from followers would help support small and growing businesses that  are already changing how fashion can be an environmentally conscious industry. They would be  rewarding a business that is already doing good for consumers, their employees, and the  environment. 

How can you support small/slow fashion businesses? 

It can be: 

• purchasing products 

• sharing on social media your new purchase 

• sharing their social media channels on your Instagram story 

• following and engaging with their social media 

Remember that supporting them goes a long way: an owner can ensure good benefits for their  employees; sell products with the best materials possible; help pay for websites, rent for their  brick-and-mortar stores, inventory, and warehouses; help grow the business make it more  accessible for more consumers; and if it's a really small business, you could helping them  support their families as well. 

3. Share, educate, and inspire 

The best form of influencing is by example. 

Whether their theme is cruelty-free, vegan beauty, BIPOC brands, women-owned brands, or  inclusive, plus size fashion, there's a relatable theme for everyone. Sharing what you know,  what you do, and what you use, inspires others. You might even make a new trend! 

Educating others is a vital purpose to social media. Education on slow fashion, fashion's  environmental impact, what resources are being depleted, fair wage/workplace conditions, and  the politics within it are the catalyst to changing on a global scale. It is necessary that literature  on conscious lifestyles, environmental issues, and the fashion industry should make as strong of 

an online presence as influencers, and to do so would unite a community that could educate each  other, share tips, and be supportive of their slow fashion journey. 

4. Creating community and a coalition for  change

Social media is meant to connect others and socialize digitally, thus communities are made  because of a shared interest. Look up #slowfashion on social media, and the results will be a  significant number of followers and influencers that focus on conscious, slow, ethical,  sustainable fashion. 

Slow fashion is more than just a cool aesthetic on Instagram - it's about taking action too. Here's  how: 

• communicate with brands to do better (being more transparent about resources, ethical  practices, sustainability, etc.) 

• call out brands with the hashtag #whomademyclothes 

• ask questions about where materials are from and the business practices for their garment  workers 

• communicate to brands the intention to only buy from companies with a certain attribute  (like carbon neutrality, B Corporation certification, etc.) 

• research what political policies are active and what could be lobbied to make slow  fashion more accessible 

When more consumers take action, more brands will act on the growing demand for sustainable,  ethical, and slow fashion. 

Social media and slow fashion can complement each other given that its audience knows what it  is capable of. If we were to utilize how effective influencer marketing is and apply it to working  towards a unifying goal, it can be a catalyst for more educating conscious habits to more  consumers, political policies on providing safer products, holding accountability for fast fashion  companies, and setting a trend to support more diverse and inclusive brands. 

Slow fashion can be more than a trend. It can be a lifestyle.

About Tatiana:

Tatiana Quiapo is a Filipino-American actor and blogger from San Diego, California. In 2017 she started her blog, “blushing matters,” that focuses on cruelty-free beauty, slow fashion, and low-waste lifestyle. She studied Theatre with a Minor in Political Science at University of California, San Diego. She is a part of the LGBT+ community and currently lives in Los Angeles with her snake plant, Skylar.

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